About Us
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"Eighty Years ago my grandfather started a small sign shop.
During the Great Depression was not a good time to start a business, but he believed that products made with pride and backed by personal service would always find a market. Time proved him right."
"Today, we still follow his same simple business philosophy. We take pride in our work, offer personal attention to each and every client, and are dedicated to the growth of your business."
Larry Gottsman
President |
Quality... Service... Affordability...
At Aetna, we've been providing these for over 80 years.
We wonder, however why other companies refer to these features as “add-ons.”
It is our belief that consumers expect these features when making a buying decision.
Through our years in business we’ve learned that
long-term survival is based on providing the unexpected. We also believe that if you can’t provide what’s expected -- quality, service and affordability --
then you shouldn’t be in business. We asked some of our clients why they support our company and here is what they had to say.
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Considering these responses, we have learned that our long-term success resulted from keeping up with the demands of the marketplace, and that the
marketplace is made up of individuals, not businesses. In order to survive turbulent times, you must be creative. During the great depression,
we printed 500 signs reading “Not Hiring” and sold them to businesses struggling to survive. In the early thirties, we were one of the first companies
to promote a new product called “Neon.” After Hurricane Alicia hit Houston in 1983, we offered another new product called “Flex face,” a fabric
material that would eventually replace plastic as the standard material for large signs. And, in the recession of the 90s, we determined that
failing banks actually provided an opportunity, and focused our marketing efforts on an industry that was changing out signs so rapidly that our
involvement in these programs led to one of our most profitable times.
Our latest challenge comes almost 80 years after we opened our doors. Unlike many businesses that are struggling to make sense of this new economic
challenge, we are ready for it.
We’ve learned that if we listen to our customers -- who represent the marketplace -- we will not only survive but
thrive while securing an important place in our industry. |
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300 AUSTIN HWY, SUITE 100